• 2¢/gal. Every Gallon, Every Time
  • 2% on store purchases*
  • 2% on Pride Subway purchases

Use your earnings anytime for free fuel, store items or Pride Subway!
Earn and Redeem even more Rewards with Pride Partners
*Excluding alcohol, tobacco, lottery and pre-paid cards


Apply now! check balance

Questions? Call our Help Desk at 413-737-6992 (Monday-Friday 8am-5:30pm)

How Does it Work?

  • To earn Rewards, swipe card when prompted at the pump or hand to cashier with payment.
  • Earnings will appear on every receipt as points. One point = 1¢.
  • Redeem Rewards for fuel or anything inside our stores, including Pride Subways.
  • Redeem at the pump by swiping only your Rewards card or instruct cashier to apply towards your payment.
  • Your Rewards never expire.